https://www.ad-lab.io https://res.cloudinary.com/ditkju4qi/image/upload/v1777711751/ad-lab/yb0xjrwxtrewv1e3tbnc.png Ad-Lab Ad-Lab logo https://res.cloudinary.com/ditkju4qi/image/upload/v1778070614/OG_image_kzu6av.png Google + YouTube Ads agency for ecommerce Ad-Lab https://www.ad-lab.io/about https://res.cloudinary.com/ditkju4qi/image/upload/v1777712184/Patrick_Headshot_fsvplh.png Patrick Schenken, Founder & CEO, Dubai Patrick Schenken https://res.cloudinary.com/ditkju4qi/image/upload/v1777712184/Stephan_Headshot_xachhc.png Stephan Ochse, COO, Dubai Stephan Ochse https://www.ad-lab.io/resources/case-studies/casa-beyond-home-decor https://www.ad-lab.io/api/case-studies/cover/casa-beyond-home-decor Casa Beyond came in with broad campaigns, no SKU prioritisation, and ROAS pressure. We segmented by margin, built tight campaign clusters, and optimised for conversion-value-over-cost at the SKU level. Same brand, same products, same ad spend appetite. Different system. Casa Beyond scaled to $560K/month without raising CAC https://www.ad-lab.io/resources/case-studies/b2b-youtube-search-106k https://www.ad-lab.io/api/case-studies/cover/b2b-youtube-search-106k B2B client in a competitive niche. We ran YouTube + Google Search only. Steady climb from $0 to $106K of attributed revenue in 28 days. The system was the win, not the budget. $106K revenue from YouTube + Search in 28 days https://www.ad-lab.io/resources/case-studies/eu-cold-traffic-104k https://www.ad-lab.io/api/case-studies/cover/eu-cold-traffic-104k Most brands treat Google as a harvest channel for branded clicks. Built right, it becomes an acquisition engine. Here's how we drove €104K in revenue with 70%+ from cold traffic. €104K in revenue with 70%+ from cold traffic https://www.ad-lab.io/resources/case-studies/million-dollar-90-days https://www.ad-lab.io/api/case-studies/cover/million-dollar-90-days Once you cross $100K+ in monthly ad spend, your biggest risk isn't the platform. It's operational chaos. This account ran $469K of spend over 90 days with $1.18M in tracked revenue, blended 2.52x. Sustained, not a flash. $1.18M in sales on $469K ad spend across 90 days https://www.ad-lab.io/resources/case-studies/17x-roas-from-scratch https://www.ad-lab.io/api/case-studies/cover/17x-roas-from-scratch $9.9K spend → $178K revenue → 17.97x ROAS. No viral spike, no seasonal promo, no discount. Built from scratch with profitable scale in mind. Systems, not luck. 17.97x ROAS on a freshly built ecom account https://www.ad-lab.io/resources/case-studies/niche-ecom-42-days https://www.ad-lab.io/api/case-studies/cover/niche-ecom-42-days Fast-growing niche ecom brand. Six weeks. $8.7K of spend, $34.7K of sales at 3.05x ROAS. Engineered, not lucky. Funnel-stage campaign architecture + feed work + conversion-first landing pages. Niche ecom: $34.7K in 42 days at 3.05x ROAS https://www.ad-lab.io/resources/case-studies/fresh-campaign-3-47x https://www.ad-lab.io/api/case-studies/cover/fresh-campaign-3-47x Client had historically struggled to break performance ceilings. Fresh campaign, right system. 3.47x ROAS on $1.83K of spend. Quote from the client: "I have never seen this type of ROAS on this account." 3.47x ROAS on a fresh campaign in a struggling account https://www.ad-lab.io/resources/case-studies/500k-monthly-club https://www.ad-lab.io/api/case-studies/cover/500k-monthly-club One ecom client just crossed half a million in monthly Google Ads revenue. 2× growth since we partnered three months ago. Founder reaction: "Let's gooo." Q4 target is $1M/month. Crossed $500K/month in Google Ads revenue https://www.ad-lab.io/resources/case-studies/controlled-ramp-31k https://www.ad-lab.io/api/case-studies/cover/controlled-ramp-31k Most case studies start after the hard part is done. This one starts on day one of a brand-new Google Ads account with no historical data. As spend increased, performance didn't deteriorate. It improved. From €0 to €31K/month with no efficiency decay https://www.ad-lab.io/resources/case-studies/90-day-248k-lift https://www.ad-lab.io/api/case-studies/cover/90-day-248k-lift February: $172K revenue, $62.7K spend, inconsistent daily performance. March: $421K revenue, $178K spend, stable optimised performance. The difference? A growth system instead of a gamble. +$248K in 90 days without killing ROAS https://www.ad-lab.io/resources/case-studies/7-day-18-percent-lift https://www.ad-lab.io/api/case-studies/cover/7-day-18-percent-lift Most accounts chase growth by increasing budgets. This account did the opposite: structural tightening at the margins, no creative refresh, no budget changes. 18% more revenue in 7 days at the same spend. +18% revenue in 7 days. Without increasing spend https://www.ad-lab.io/resources/case-studies/youtube-conversions-doubled https://www.ad-lab.io/api/case-studies/cover/youtube-conversions-doubled Most YouTube performance issues aren't creative problems. They're signal problems. We changed three things: excluded app inventory, built a conversion-led video system, layered in a purchaser-based first-party audience. Conversions doubled. YouTube conversions +100% with no spend increase https://www.ad-lab.io/resources/case-studies/shopping-coverage-49-to-57 https://www.ad-lab.io/api/case-studies/cover/shopping-coverage-49-to-57 Shopping performance jumps when coverage improves, not when bids increase. We didn't raise bids or loosen targets. We implemented feed duplication. Impression share went from 49% to 57% against the same competitors. Shopping coverage 49% → 57% in one month https://www.ad-lab.io/resources/case-studies/bfcm-revenue-doubled https://www.ad-lab.io/api/case-studies/cover/bfcm-revenue-doubled Most accounts lose discipline in November. Budgets surge, promos stack, ROAS gets sacrificed. This account took a different path: revenue +112%, spend +134%, ROAS softened only 4% and stayed above 2x target. +112% revenue in November with ROAS holding above target https://www.ad-lab.io/resources/case-studies/schema-fix-conversions-doubled https://www.ad-lab.io/api/case-studies/cover/schema-fix-conversions-doubled Ads dialled. CTR healthy. CPC low. Conversions embarrassing. We went deeper than the campaign and looked at the tech layer. Google was showing a 4-day shipping estimate; the brand fulfilled in 2. Fixed the schema, conversion rate doubled in 7 days. Conversion rate doubled by fixing the shipping schema https://www.ad-lab.io/resources/case-studies https://cdn.prod.website-files.com/667ea7e37c1a688a520d6b30/667ea7e37c1a688a520d6bc4_Thumbnail%20Gina.jpg I hired them about two years ago after being completely sick of agency after agency promising the world. What I appreciate about Ad-Lab is that they put skin in the game. They are honest and scrappy, and they are working hard to scale your business every day. Gina, Bohemian Mama https://cdn.prod.website-files.com/667ea7e37c1a688a520d6b30/667ea7e37c1a688a520d6bc3_Thumbnail%20Gina-1.jpg Ad-Lab has treated my small business like a large company. My sales have been increasing, performance is always improving, and ROAS keeps getting better. Gina, Close By Me Jewelry https://cdn.prod.website-files.com/667ea7e37c1a688a520d6b30/667ea7e37c1a688a520d6bc1_Thumbnail%20James.jpg Ad-Lab has been invaluable to Umart. We scaled our spend from $20,000 to $170,000 per month with a 1500% ROAS. They exceeded our tough requirements, were responsive 24/7, and handled our demanding needs efficiently. I highly recommend Ad-Lab to any e-commerce or retailer looking to scale. James, Umart https://cdn.prod.website-files.com/667ea7e37c1a688a520d6b30/667ea7e37c1a688a520d6bc2_Thumbnail%20Omar.jpg We've increased our sales by 40-45% with Ad-Lab. Patrick and his team are specialists in Google Ads, and I wouldn't recommend anyone else. I'll be using them for the rest of my business life because they are truly the best. Omar, Billion Ballers