Weekly
Every account, audited every week.
Patterns the standard dashboard hides. Branded search bleed, asset group regression, search-term drift, feed compliance gaps. Caught at audit time, not at month-end.
Google & YouTube Ads for ecommerce brands scaling past $1M/month.
$150M+ managed across 350+ DTC brands. We don't just run your accounts. We build the whole system around them: landing pages, video and image creative at AI velocity, feed and GMC engineering, server-side tracking, and weekly account audits. We measure profit per ad dollar, not just revenue per ad dollar.
Free audit · Same-day response · Performance-priced
We're partners with
$150M+spend managed
5 minutes with Patrick
$150M of context. Free audit at the end.
Brands we've scaled
$0M+
Managed in ad spend
0+
Ecom brands scaled
0+
Experts
The honest version
Your Google Ads aren't scaling because:
01
The account was built for cold traffic that doesn't exist anymore.
Old PMax structures, mismatched feed columns, and broad search terms drain budget on people who'll never convert.
02
You're being told ROAS is up while net new revenue is flat.
If 80% of "Google Ads revenue" is branded search, you don't have a Google Ads program. You have a brand-search reporter.
03
Your buyer is two months behind the platform.
PMax got Demand Gen overlap. Search Themes shifted. Asset groups are doing things they weren't doing in February. The buyer hasn't read the changelog.
04
The agency runs ten accounts, three of which they care about.
Yours isn't one of the three.
Apply for a free audit
We'll tell you which one is yours.
What we do
Google & YouTube Ads. Run as the full system.
Google and YouTube Ads, run by senior buyers, with the whole system around the click handled in-house.
Speciality
Google Ads
Search, Performance Max, Shopping, Demand Gen, Discovery. The full Google paid stack run by senior operators capped at six accounts each, with daily writing on the patterns we see across $150M+ of managed spend.
- PMax structure and asset group strategy
- Search themes and brand-bleed prevention
- Shopping feed and GMC compliance
- Demand Gen and Discovery scaling
Speciality
YouTube Ads
Skippable, non-skippable, in-feed, Shorts, Demand Gen video. Video creative built in-house, eighteen units per fourteen-day batch with original scripts, direction, and editing. No client supplied footage, no recycled assets.
- Long-form and short-form video creative
- YouTube Shorts and Demand Gen video
- Scripting, direction, editing in-house
- Bilingual and RTL handling where needed
+ Included with every engagement
No add-ons. No upsells. No subcontractors.
Landing pages
Five to ten conversion pages per client per month, built in-house and indexed in Google. Traffic does not hit your generic homepage.
Video creative
Eighteen video units per fourteen-day batch for YouTube, Demand Gen, UGC, and product. Original scripts, AI velocity, human judgment.
Image creative
Static ads for PMax, Display, and Demand Gen, plus product page and feed listing imagery generated and refreshed in-house.
Feed and GMC
Title structure, custom labels, store quality, reviews aggregation, multi-country, and the compliance work most agencies skip because it is tedious.
Tracking that survives iOS
Server-side tagging, Conversions API, enhanced conversions, customer-list sync. The foundation most agencies still have half-broken.
AI ops
AI baked into the daily operating cadence. Reporting, creative iteration, anomaly detection, pattern surfacing every working day.
How we measure
We measure profit per ad dollar. Not just revenue.
Most agency dashboards report ROAS in a vacuum. POAS is what your business actually runs on. We optimise against it, account for product margin, refunds, return rate, and new-versus-repeat customer mix, and show you the cross-channel context every week. ROAS gets reported alongside it for context, never instead of it.
Apply for a free audit
Performance-priced. Month-to-month. Senior on the account.
AI ops
The background layer most agencies don't have.
Senior buyers run your account. The background ops layer watches every account every day, catches problems in minutes, and writes the reports nobody wants to format. Same engagement, no extra cost, nothing for you to learn.
Same-day
Spend drops paged in minutes.
If daily spend tanks twenty percent or conversions stop firing, your buyer is pinged immediately. So are you. No more discovering a dead campaign on the tenth of next month.
This week
Competitor moves caught the same week.
When your top competitor changes their bid strategy, copy, or feed, we know that week. Your buyer does too. The information advantage stays on your side, not theirs.
Automated
Reports that write themselves.
Weekly readout: spend, POAS, ROAS, MER, AOV, what we changed, what changes next, every account. Cadence never slips because nothing is manually formatted.
We don't show our stack or our prompts on the website. The point isn't the model. The point is that nothing breaks while you sleep.
Apply for a free audit
On every account, every week
Asset production at scale
What most agencies outsource, we run in-house.
The pipeline that turns one insight into a live campaign in days, not quarters. Built so you don't pay outside vendors twice and don't wait two weeks for a banner.
5-10
landing pages per client per month
Pages that match the click
Advertorial, listicle, VSL, sales page, third-party comparison, keyword theme. Built on a typed component system, not a WordPress page builder. The traffic does not hit your generic homepage.
18
video angles per batch
Six scripts. Three hooks each.
Script-hook-angle matrix, mass tested. The format that doesn't work this month gets dropped. The one that does scales next month. Vertical, in-feed, and 16:9 from the same source.
Every surface
image generation pipeline
PMax, Shopping, PDP, editorial
AI velocity, human judgement. Brand consistency enforced by the operator, not the model. The cost of generating a fresh asset stops being the bottleneck.
Every column
feed and GMC engineering
Where the cheap ROAS hides
Title structure, custom labels, store quality, reviews aggregation, multi-country, product duplication, and the compliance work most agencies skip because it is tedious. Worth thirty percent of ROAS in most accounts.
Apply for a free audit
All in-house · No subcontractors · No upcharge
Why Ad-Lab
Six structural differences. Not better marketing.
Most agency websites argue they care more, work harder, or have smarter people. The differences below are structural. they hold whether or not the team has a good week.
01
Performance-priced. No retainers.
Our pricing model is tied to performance. The incentive alignment makes underperformance unprofitable for us, not just disappointing for you.
Kills incentive misalignment.
02
Daily writing. Daily public IP.
Patrick publishes one Google Ads piece every working day in The Operator Brief. The same brain inside your account is the one writing what you read first. No other agency in this category writes daily.
Kills agency-as-black-box.
03
Six accounts per operator. Capped.
At scaled agencies a buyer touches 12-18 accounts. Yours gets 30 minutes a week. Our cap is structural, written into hiring, and audited monthly.
Kills surface-level optimization.
04
Performance-priced. Month-to-month.
We bill against performance, not the calendar. No retainer, no annual lock-in, no exit fee. The only agency in the ecom Google Ads space willing to be paid the same way our clients are.
Kills downside risk.
05
Hyper-focus on Google + YouTube.
No Meta. No TikTok. No Amazon. Google Search, Shopping, Performance Max, YouTube Ads, Demand Gen get our entire attention. 99% of agencies dilute across 4-5 platforms.
Kills shallow expertise.
06
Same brain end-to-end.
Patrick on strategy. Stephan on delivery. No SDR-to-AE-to-junior-buyer hand-off. The person who closes you is the person inside your account on day 1, day 90, and day 365.
Kills the bait-and-switch.
The 90-Day Account Rebuild
Free audit first. Then ninety days of engineered scale.
Free · Lead offer
Step 00 · Pre-engagement
Free Ad-Lab Audit
You apply against the qualification gate. Within days we deliver a real audit deliverable: where your account is leaking, what we would fix, and the rebuild plan we would run if you bring us in. The audit is free. The proposal happens inside it.
Proposal accepted · Engagement begins
- 01
Audit, at depth
Engagement starts here. Full-stack audit on the live account: structure, GMC, feed, creative inventory, tracking, full-funnel impact across every channel. The diagnostic depth most agencies skip because it is tedious.
- 02
Strategy
Named milestones, asset production schedule, AI ops setup, channel cadence, POAS targets, weekly cross-channel readout. The plan you sign off on. The first rebuild ships inside week one.
- 03
Scale
Execute, measure, expand. YouTube, Demand Gen, comparison traffic, top-of-funnel informational. Surface area grows. POAS compounds. Reports go out without anyone touching them.
Performance-priced · Month-to-month · No retainer
Comparison
What you actually get with each path.
Most ecom founders running $30K-$300K of monthly Google Ads spend pick between four options. The structural truth about each one. Where alternatives genuinely win, we say so.
Path 01
Ad-Lab
Performance-priced agency
- Pricing model
- Performance-priced retainer.
- Who carries the risk
- Us. Performance-priced.
- Operator quality
- Founder-led. Daily writer. 350+ accounts of pattern recognition.
- Communication cadence
- Weekly Loom + Slack channel staffed seven days a week.
- Account cap per operator
- 6 accounts. Audited monthly.
- Speed to first lift
- Audit week 1. Structural changes weeks 2-3. Measurable lift by week 6.
- Public writing volume
- Daily newsletter. 200+ issues archived.
- When you walk away
- Month-to-month. No exit fee. No cleanup invoice.
Path 02
Traditional agency
Retainer + % of spend
- Pricing model
- Retainer plus percent of spend. 12-month minimum on most.
- Who carries the risk
- You. Retainer regardless of result.
- Operator quality
- Senior on the sales call, junior in the account.
- Communication cadence
- Monthly portal you forget the password to.
- Account cap per operator
- 12-18 accounts on average.
- Speed to first lift
- 30-60 days of onboarding theater before any change.
- Public writing volume
- Quarterly LinkedIn post by the CMO.
- When you walk away
- 12-month minimum. Often a notice-period clause on top.
Path 03
In-house buyer
Salary, benefits, tools
- Pricing model
- Salary plus benefits, tools, ongoing training.
- Who carries the risk
- You. Paid whether they perform or not.
- Operator quality
- Whoever you can hire and retain at the senior buyer band.
- Communication cadence
- Daily access, but only on the levers they choose to surface.
- Account cap per operator
- Just yours. The most focused option of all four.
- Speed to first lift
- 3-6 months ramp plus ongoing learning curve.
- Public writing volume
- None. Internal IP stays inside the brand.
- When you walk away
- Severance plus the ramp cost on the next hire.
Path 04
Freelancer / Fiverr / Upwork
Marketplace media buyer
- Pricing model
- Hourly or flat project fee. Usually paid upfront.
- Who carries the risk
- All on you. No recourse if the spend underperforms.
- Operator quality
- Variable. Marketplace ratings are noise on real account work.
- Communication cadence
- Email lag, time-zone gap, no real-time channel.
- Account cap per operator
- Unknown. Often 20+ for active marketplace freelancers.
- Speed to first lift
- Fast start, often slower compounding.
- Public writing volume
- None. Marketplace profiles read like CVs.
- When you walk away
- Easy to leave. Hard to know what to take with you.
Case studies
Named brands. Real numbers. On the page, not buried.
Featured case study
Umart. from $1M/mo to $15.4M/mo in 12 months.
Ad-Lab has been invaluable to Umart. We scaled our spend from $20,000 to $170,000 per month with a 1500% ROAS. They exceeded our tough requirements, were responsive 24/7, and handled our demanding needs efficiently.
What we ran inside the account
- Full account rebuild. campaign structure, feed columns, asset groups
- Server-side conversion tracking plus GA4 enhanced conversions migration
- PMax restructure with audience signals matched to high-LTV cohorts
- Weekly Loom walkthroughs plus a Slack channel staffed seven days a week
- Quarterly creative refresh on YouTube driven by top-performer patterns
Monthly revenue, 12 mo
$M, by month
+1,440%
M0M6M12
Monthly revenue, month 0
$1M
Monthly revenue, month 12
$15.4M
Verifiable proof
Spend scaled from $20K to $170K/month. ROAS held at 1500% through the ramp. Quote is on the live Trustpilot review at 4.9/5 alongside 350+ other named clients.
Brands we've scaled
Hear from brands we've scaled.
I hired them about two years ago after being completely sick of agency after agency prom.
Ad-Lab has treated my small business like a large company. My sales have been increasing.
$20k → $170k/mo, 1500% ROAS
+45% revenue
Trustpilot
Rated 4.9 / 5 by 350+ ecom brands
“The #1 Google Ads Agency”
Worked with Ad-Lab across 8 ecommerce businesses over 3 years. Last month, one brand alone did over $10M in revenue.
Lester J
Jan 2026
“Strong ROI, Great Communication”
Been working with Ad-Lab for years. We barely need to check our ad account anymore. They know exactly who and where to target.
Omar
Jan 2026
“Organised and Professional”
Reply times within hours, structured kickoff process, and strategic thinking beyond basic account management. Never felt rushed or ignored.
Ryan
Jan 2026
“Game Changer”
Strategies across Google, YouTube, and Taboola delivered measurable, consistent growth. Proactive, transparent, and always in good hands.
Ajmal Rambocus
Jul 2025
“Great Results Without Burning Budget”
Scaled our brand profitably across Google and YouTube. Super responsive in Slack and always testing new creatives that actually drive growth.
Dominic
2025
“Great Team”
Helped us scale our stores profitably with Google and YouTube Ads. Professional, easy to work with, and clear weekly reports.
Suraj Neupane
Sep 2025
“Best Agency Ever”
The best agency I've worked with, hands down. The team truly understand Google Ads inside out. Scaled consistently month-on-month.
Andrew Stewart
5 days ago
“Tailored, Seamless”
Our campaigns were a mess before Ad-Lab came in. They cleaned it up, rebuilt everything with solid logic, and we saw profitable results in week one.
Sarah Jenkins
1 month ago
“The #1 Google Ads Agency”
Worked with Ad-Lab across 8 ecommerce businesses over 3 years. Last month, one brand alone did over $10M in revenue.
Lester J
Jan 2026
“Strong ROI, Great Communication”
Been working with Ad-Lab for years. We barely need to check our ad account anymore. They know exactly who and where to target.
Omar
Jan 2026
“Organised and Professional”
Reply times within hours, structured kickoff process, and strategic thinking beyond basic account management. Never felt rushed or ignored.
Ryan
Jan 2026
“Game Changer”
Strategies across Google, YouTube, and Taboola delivered measurable, consistent growth. Proactive, transparent, and always in good hands.
Ajmal Rambocus
Jul 2025
“Great Results Without Burning Budget”
Scaled our brand profitably across Google and YouTube. Super responsive in Slack and always testing new creatives that actually drive growth.
Dominic
2025
“Great Team”
Helped us scale our stores profitably with Google and YouTube Ads. Professional, easy to work with, and clear weekly reports.
Suraj Neupane
Sep 2025
“Best Agency Ever”
The best agency I've worked with, hands down. The team truly understand Google Ads inside out. Scaled consistently month-on-month.
Andrew Stewart
5 days ago
“Tailored, Seamless”
Our campaigns were a mess before Ad-Lab came in. They cleaned it up, rebuilt everything with solid logic, and we saw profitable results in week one.
Sarah Jenkins
1 month ago
From the desk
Patrick writes one of these every working day.
Same person running your account on day one.
April 2026
Why Google Ads Plateau After $30K/mo
Read the full issue
April 2026
March Is Where Google Ads Tells the Truth
Read the full issue
March 2026
Confidence Without Control Gets Expensive
Read the full issue
March 2026
How to Audit PMax Cannibalization
Read the full issue
February 2026
Why February ROAS Always Looks Worse
Read the full issue
February 2026
Where Google Ads Scale Breaks
Read the full issue
FAQ
Questions before you apply.
Apply
We work with serious operators only.
Apply only if all of the below are true.
- You're an ecommerce brand.
- You're spending at least $30,000/month on ads, OR generating at least $100,000/month in revenue.
We work with serious operators only. No exceptions.
Book a call
Free audit. Same-day response if you fit.
What you get on the call
- Free Google Ads auditLive walk-through of PMax structure, branded-search bleed, feed health, and tracking integrity. Three quick wins, three structural issues. $1,000 value.
- Direct calendar, 7-day visibilityPick a slot. We pull up your account before the call so we start on data, not introductions. Same-day response if you fit the threshold.
- Performance-priced. Month-to-month.No retainer, no annual lock-in, no exit fee. The only agency in the ecom Google Ads space willing to be paid the same way our clients are.
Booking open
Pick a slot. Send your domain. We bring the audit.
30-minute call, no deck, no pricing pitch. We tell you whether we’re a fit. If we’re not, we tell you who to call instead.
Book a call4.9 / 5 on TrustpilotAvg response under 4 hours