Meet the team
Founder-led Google + YouTube ads agency for ecommerce. Capped at six accounts per operator. The brain inside your account on day 1 is the brain inside your account on day 365.
The founders
Founder & CEO
Founder of Ad-Lab. Writes The Operator Brief, one Google Ads piece every working day. Runs strategy across the agency's 350+ ecom accounts. Built the agency around the rule that the brain inside the account on day 1 is the same brain inside the account on day 365. Most agencies hide their thinking; Patrick publishes his every working day so the writing is the audit you read first.
COO
Pre-Ad-Lab tech-startup operator. Scaled multiple tech startups across SaaS, marketplace, and consumer before the agency. Runs operations, account oversight, team management, delivery standards, hiring, and the systems that keep performance consistent across 350+ accounts month over month. The strategy is Patrick's job. The strategy actually executing across 350+ accounts is Stephan's.
Most agencies scale by stacking accounts on existing operators until each buyer touches 12 to 18 brands. The math is good for the agency. It's bad for every brand on the roster after the third one. Our cap is six accounts per operator, audited monthly, written into hiring. That's why we built the team across 12 countries: depth at the senior buyer band requires a global hiring pool, not a local one.
The trade-off is honest: we onboard fewer brands per quarter than a 50-account-per-buyer agency could. The brands we do onboard get senior attention from week one. That's the moat the daily newsletter exists to surface.
The five departments
Each department is built around what it has to achieve, not who fills the seats. The structure is what scales the work, not the names.
Founder-led strategy across 350+ ecom accounts, with a dedicated operations layer running standards, SLAs, and cadence so performance never depends on a hero week.
Hiring across 12 countries on 4 continents to source senior media buyers from markets typical agencies never recruit from. Bench depth bigger than the active roster, audited monthly.
We run AI across the agency, end to end. Custom internal tools that automate reporting, audit detection, creative iteration, feed-health monitoring, and competitor surveillance in real time. The toolchain compresses 40 hours of buyer-time per account per month.
Specialists by surface area, not generalists. Dedicated operators for Search, Shopping, Performance Max, YouTube, Demand Gen, and Merchant Center. No buyer touches more than six accounts. No hand-off after sales.
Conversion-focused video, landing pages, and design system that closes the loop on what the buyers spent. The work that compounds, not the work that looks impressive.
Hire one of us
Free audit. Same-day response if you fit the threshold. Performance-priced. Month-to-month. No retainer.
