Audits60-90 minutes
PMax Structure Audit
The 27-point checklist for diagnosing why your Performance Max is or isn't compounding.
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Free templates13 frameworks · 5 categories · No email gate
The audits we run inside $150M of live spend.
13free templates pulled directly from the audit and ops process inside Ad-Lab's live client engagements. Click any card to open the deep version: who it’s for, why it exists, the scoring matrices, copy-paste decision trees, and the external references we link to alongside.
13
Templates
5
Categories
$150M
Spend behind them
0
Email gates
Audits
Audits30 minutes
Branded Search Bleed Audit
The report that tells you what percentage of your 'Google Ads revenue' is actually branded search.
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Audits45-60 minutes
Feed Column Hygiene Audit
The most-broken levers in Shopping campaigns that nobody is auditing.
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Audits2-4 hours per cycle
GMC Suspension Recovery Playbook
The order of fixes, the failure modes, and the reconsideration language Google reviewers actually accept.
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Audits60 minutes
ROAS vs MER Reconciliation Sheet
The spreadsheet that closes the gap your CFO keeps asking about between channel ROAS and total marketing efficiency.
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Build
Build45 minutes per campaign
Asset Group Split-Test Framework
When to split, when to consolidate, and when to ignore the Google rep.
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Build30 minutes
Search Themes Drift Report
What changed in your search themes month over month and what to roll back.
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BuildTest runs 4-6 weeks
Demand Gen vs YouTube Bake-off
The test design, the metrics, and the decision rule for picking between Demand Gen and YouTube Ads.
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BuildSpans 90 days of execution
The 90-Day Account Rebuild Plan
The exact schedule we use on every new client engagement.
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Tracking
Creative
Creative60 minutes per planning session, 90 minutes per review
Creative Testing Matrix
The 16-cell grid we use for systematic YouTube and Demand Gen creative iteration.
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Creative30 minutes per script. Batch of six scripts in a half-day.
YouTube Scripting Template
Hook bank, proof-stack frameworks, and format-specific scripting for vertical, Shorts, in-feed, and 16:9.
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Why we publish these for free
The audit isn't the moat. The interpretation is.
Every brand we work with has run an audit before that didn't fix anything. What fixes accounts is sitting with someone who's seen the same broken pattern across 350+ ecommerce brands and knows the exact order to roll back the changes.
The templates surface the leaks. The operator closes them. Apply for the free audit and Patrick walks you through the most-relevant one against your real account on the call. Same template. Real interpretation.