Resources
Everything Patrick has written down.
Five hubs. One bench of writing, frameworks, definitions, audits, and structured tracks for ecom founders running Google Ads at scale.
Blog
Read what Patrick wrote inside live accounts this week
Patrick's daily writing on Google Ads. Same brain running your account.
Case studies
See real before-after numbers from inside live accounts
Real before/after numbers from inside live ecom accounts.
Daily newsletter
Subscribe and read tomorrow's tactic in your inbox at 7am
One Google Ads piece every working day. Read by 2,000+ DTC operators.
Glossary
Look up any Google Ads term ecom founders search
PMax, asset groups, MER, Demand Gen. Every term ecom founders search.
Learning hub
Run the structured tracks your stuck-at-$30K account needs
Structured tracks from $30K to $300K of monthly ad spend.
FAQ
Find the answer before you book the call
Long-form answers to every question we hear on the audit call.
Free templates
Steal the audit checklists we run on every paid client
Audit checklists and frameworks we run inside live accounts.
Free calculators
Run POAS, MER, CAC payback against your own numbers
POAS, MER, CAC payback, LTV, A/B sample size. Every formula cited.
Why we publish all of this
The same brain running your account writes the resources you read first.
Most agencies hide their thinking. We publish ours. The blog shows you exactly how Patrick approaches PMax cannibalization, GMC suspensions, and search-themes drift. The glossary defines every term ecom founders search before they understand the platform. The templates are the audit checklists we run inside live accounts. If the writing is wrong, you'll know before you ever book a call. If it's right, you already know what you're hiring.
Industry playbooks
How we run accounts in your vertical
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