Google Ads agency for food and beverage.
F&B brands win on subscription. We rebuild the conversion value to learn LTV, not first-order revenue.
Why food and beverage brands need a vertical-specific approach
Food and beverage in DTC is a subscription business with a one-time-purchase front door. The accounts that scale are the ones whose Google Ads bidder optimises against six-month LTV, not the first order's gross. Most agencies feed the wrong number to the auction and end up with a portfolio of one-and-done customers.
How Ad-Lab runs food and beverage accounts
We pipe predicted LTV per converter into the conversion value via Enhanced Conversions for Web. The bidder learns to identify subscription-quality buyers, not just any first-order conversion.
Asset groups split by occasion (gift / personal / subscription / sample-pack). Each occasion type has different LTV economics so they don't share a bid signal.
Branded search gets carved out and capped on POAS so the bidder doesn't credit the brand-search side for the trial-pack conversions PMax is supposed to drive.
Cold-traffic creative tests against the food-discovery hooks (texture, ingredient story, ritual) more than against price. Price-led creative attracts one-and-done buyers who churn before margin compounds.
Frameworks we run on every food and beverage account
PMax Structure Audit
The 27-point checklist for diagnosing why your Performance Max is or isn't compounding.
Branded Search Bleed Audit
The report that tells you what percentage of your 'Google Ads revenue' is actually branded search.
Creative Testing Matrix
The 16-cell grid we use for systematic YouTube and Demand Gen creative iteration.
Terms every food and beverage operator should know
Food and beverage FAQ
Do you work with brands that ship perishables?+
Yes. Cold-chain and ship-window constraints become custom labels on the feed so we don't bid on inventory we can't deliver.
What about regulated categories (alcohol, CBD)?+
Alcohol we handle inside Google's policy band (geo + age targeting required). CBD on Google Ads is restricted to specific approved categories; we'll review your SKUs case by case.
Do you handle subscription pause / cancel flow optimisation?+
We don't run lifecycle email. We do pull cohort retention numbers into the ads dashboard so the team optimising the lifecycle has the same view we do.
Free audit of your food and beverage account
15 minutes. We screenshare your Google Ads account, run the vertical-specific playbook, and walk away leaving you the audit doc whether you become a client or not.
Book the call