Question 1

How much is your service?

Accepted Answer

Our pricing model is based on the performance we achieve, ensuring our goals align with yours. We do not charge retainers.

Question 2

What level of communication and reporting can I expect?

Accepted Answer

Weekly Loom walkthroughs with a written summary, plus a dedicated Slack channel with the team available seven days a week. No portal you have to log into to find your numbers.

Question 3

How do you stay updated on industry trends and best practices?

Accepted Answer

Through our close relations with Google, we receive ongoing training from high-level representatives on new features often before public release. Our scale across high-spending accounts gives us real-time data on what's actually working.

Question 4

What sets your agency apart from the competition?

Accepted Answer

Our specialists are among the top professionals globally. At Ad-Lab we enforce stringent conditions to ensure each team member handles a minimal number of accounts, allowing unparalleled focus on each client.

Question 5

Do you offer free account audits?

Accepted Answer

Yes. We conduct in-depth audits and provide strategic recommendations. We identify areas where your previous or current agency is missing optimization opportunities.

Question 6

How long are your contracts?

Accepted Answer

Month-to-month. We are confident that within the first month we can demonstrate the Ad-Lab difference, eliminating any need for long-term commitment.

Question 7

How does the pricing work?

Accepted Answer

Performance-priced. Month-to-month. No retainer, no annual lock-in, no exit fee.

Question 8

What's a typical Ad-Lab client size?

Accepted Answer

$30,000+ in monthly Google + YouTube ad spend, or $100,000+ in monthly revenue. Most are doing both. Below that range the audit doesn't surface enough leverage to justify our model. Above $1M/month is where the system around the ad starts compounding hardest. If you're not sure where you fit, apply for the free audit anyway and we'll tell you straight.

Question 9

Why aren't you on Meta or TikTok?

Accepted Answer

Because the work that compounds Google + YouTube spend at scale (landing pages, creative, feed engineering, tracking, AI ops, weekly audits) is full-time work. Spreading thin across Meta and TikTok would mean less depth in the channels where we already have $150M+ of pattern recognition. We partner with Meta and TikTok specialists for clients who need both, but we won't pretend to be the best at every channel ourselves. That said, the Google + YouTube work we ship affects your Meta and TikTok performance every week (branded search volume, AOV across the shop, blended CPA), and we report that cross-channel context as part of the standard cadence.

Tools every ecom operator should have bookmarked.

Profitability

POAS calculator

Break-even ROAS calculator

CAC payback calculator

Customer LTV calculator

Efficiency

MER calculator

Attribution

Incremental ROAS calculator

Forecasting

A/B test sample size calculator

A/B test significance calculator

CAC ceiling calculator

Want these run on your account, not from a calculator?