Terms of Service

01Agreeing to these terms

These terms govern your use of ad-lab.io and the material on it. By browsing the site, submitting a form, or booking a call, you accept them. If you do not accept them, please do not use the site.

02Who we are

Ad-Lab is a Google and YouTube Ads agency for ecommerce brands, based in Dubai, UAE. "We", "us", and "our" mean Ad-Lab. "You" means the person or company using the site or engaging our services. You can reach us at patrick@ad-lab.io.

03Using the website

You may read the site, download the calculators and templates we publish, and use them inside your own business. In return, you agree not to do any of the following.

• Copy, resell, or republish our content as your own.
• Scrape, crawl, or harvest the site beyond ordinary search engine indexing.
• Interfere with the site, probe it for weaknesses, or try to gain access you were not granted.
• Submit false information, somebody else's contact details, or anything unlawful through our forms.
• Use the site or anything on it for anything illegal.

04Your engagement with us takes precedence

Anything on this website describing our services is marketing material, not an offer and not a contract. A client engagement is governed by a separate written agreement covering scope, fees, and term. Where that agreement and these terms disagree, the signed agreement wins.

05Fees and payment

Fees, billing dates, and payment terms are set out in your engagement agreement. Unless that agreement says otherwise, engagements run month to month, fees are payable in advance, and all amounts exclude taxes and bank charges, which are yours to pay.

Advertising budget is separate from our fee. You pay the advertising platforms directly on your own payment method, and that spend never passes through us.

06What we need from you

The work depends on access and accuracy, so you agree to the following while we are engaged.

• Give us the access we need to the advertising, analytics, and ecommerce accounts in scope, and keep it active.
• Give us accurate information about your products, margins, budgets, and goals.
• Own, or hold the rights to, any brand assets, images, video, and copy you give us to use.
• Make sure your products, claims, and website comply with the policies of the platforms you advertise on, and with the law that applies to you.
• Respond to approvals and questions in reasonable time, since delays move deadlines.

07Third-party platforms

Our work runs on platforms we do not own or control, including Google, YouTube, Meta, and your own ecommerce and analytics tools. Your use of those platforms is governed by their terms and policies. They can change their rules, their pricing, their algorithms, or your account status at any time, and we are not responsible for what they decide or for interruptions they cause.

08No guarantee of results

Advertising performance depends on many things outside our control, including auction competition, platform policy, seasonality, your pricing and margins, your website, your inventory, and your budget. Case studies, figures, and testimonials on this site describe what happened for specific businesses at a specific time. They are examples, not promises, and your results will differ.

Nothing on this website is a guarantee of any particular revenue, return on ad spend, ranking, or outcome. Where we offer a guarantee, its exact terms are written into your engagement agreement, and that written wording is the only version that counts.

09Who owns what

The website, our brand, our written content, our calculators, and our internal methods and frameworks remain ours. The templates and tools we publish for free may be used inside your business, and may not be resold or repackaged.

Your brand assets, product content, ad accounts, and customer data remain yours. Subject to payment of our fees, campaign assets we create specifically for you under an engagement are yours to keep and use once produced. We may describe the work in anonymised form as a case study unless your agreement says we may not.

10Confidentiality

Each of us will keep the other's non-public business information confidential, use it only for the engagement, and protect it with reasonable care. This does not apply to information that is already public, that either of us already knew, or that the law requires us to disclose.

11The site is provided as it is

We publish this site and its calculators, templates, and articles in good faith and keep them reasonably current, but we make no warranty that everything is accurate, complete, or fit for your situation. The material here is general information about advertising. It is not financial, legal, or tax advice, and you should not treat it as a substitute for advice about your own business.

12Limitation of liability

To the fullest extent the law allows, we are not liable for indirect or consequential loss, including lost profit, lost revenue, lost data, or business interruption, arising from your use of this site or our services. Where liability cannot be excluded, our total liability for any claim is limited to the fees you paid us in the three months before the event that gave rise to the claim.

Nothing here limits liability that cannot be limited by law, including liability for fraud.

13Indemnity

You agree to cover us against claims, losses, and reasonable costs arising from content or claims you asked us to run, from products you sell, from your breach of a platform's policies, or from your breach of these terms.

14Term and ending an engagement

Unless your agreement says otherwise, engagements run month to month and either side may end one with the notice period stated in that agreement. On termination you pay for work delivered up to the end date, we hand back account access, and we return or delete your confidential material on request. Sections covering ownership, confidentiality, and liability survive the end of the engagement.

15Governing law

These terms are governed by the laws of the Emirate of Dubai and the federal laws of the United Arab Emirates. The courts of Dubai have exclusive jurisdiction over any dispute, and we both agree to try to resolve anything in good faith before either of us goes there.

16Changes to these terms

We may update these terms as the business or the law changes. The current version always sits on this page with the date it was last updated at the top. Continuing to use the site after a change means you accept the updated version.

17Contact us

Questions about these terms go to patrick@ad-lab.io.