Google Ads agency for jewellery brands.
Jewellery accounts can quadruple ROAS without lifting spend. We've done it. The lever is structural, not creative.
Why jewellery brands need a vertical-specific approach
Jewellery has high AOV, long consideration cycles, and brand-defensive search. Most jewellery accounts run the entire spend through PMax and let it cannibalise the brand search that would have converted anyway. Splitting the structure is usually a 3-4x ROAS lift inside 60 days, no extra spend required.
How Ad-Lab runs jewellery accounts
We carve branded search out of PMax into a dedicated Search campaign on a tight POAS target. PMax stops getting credit for the brand-search conversions it didn't drive. The dashboard ROAS adjusts and the cold-funnel signal cleans up.
Asset groups split by price tier (under-$200, $200-$500, $500-$1500, $1500+) so audience signals seed against intent. High-AOV buyers don't behave like low-AOV buyers and shouldn't share an asset group.
We extend the attribution window from 30 days to 90 days because the consideration cycle in jewellery is genuinely longer. Reporting still surfaces 30-day so the dashboard reads cleanly, but the bidder learns from the full window.
CRM lookalikes get fed in as audience signals on the high-tier asset groups. Most jewellery accounts have a clean repeat-buyer list they're not using.
Frameworks we run on every jewellery account
Branded Search Bleed Audit
The report that tells you what percentage of your 'Google Ads revenue' is actually branded search.
Asset Group Split-Test Framework
When to split, when to consolidate, and when to ignore the Google rep.
ROAS vs MER Reconciliation Sheet
The spreadsheet that closes the gap your CFO keeps asking about between channel ROAS and total marketing efficiency.
Terms every jewellery operator should know
Jewellery FAQ
We have a long sales cycle. Can Google Ads still work?+
Yes, but only with the attribution window set correctly and the brand search split out. Our jewellery case study saw 3.93x to 15.86x ROAS in 60 days on the same spend, mostly from structural fixes.
Do you handle bespoke / made-to-order pieces?+
We've worked with both off-the-shelf and bespoke catalogs. Bespoke needs a different lead-gen flow (consultation booking) which we'll wire alongside the ecom side.
Is YouTube worth running for jewellery?+
It depends on AOV. Above $500 AOV, YouTube produces consistent return on consideration-stage creative. Below $500, Search and Shopping outperform YouTube on a unit-economics basis.
Free audit of your jewellery account
15 minutes. We screenshare your Google Ads account, run the vertical-specific playbook, and walk away leaving you the audit doc whether you become a client or not.
Book the call