Google Ads agency for supplement brands.
Supplement accounts get capped by GMC suspensions, not creative. We rebuild the feed and policy posture before anyone touches the campaign side.
Why supplement brands need a vertical-specific approach
Supplement brands live one ingredient claim away from a GMC suspension that wipes out the Shopping side of the funnel for weeks. The accounts that scale past $100K/month are the ones with disciplined feed posture, not the ones with the best creatives. Our standard playbook for supplements front-loads the feed audit and the suspension recovery framework so a single mistake doesn't take the brand offline.
How Ad-Lab runs supplements accounts
We start with the feed-column audit and a full claim sweep across titles, descriptions, and PDPs. Claim language gets rewritten to the exact band Google's policy accepts without losing intent. Disapprovals drop near zero.
PMax asset groups split by use-case (sleep / focus / energy / recovery) rather than by SKU category. This matches how supplement buyers search and lets audience signals seed against intent.
Subscription LTV gets fed back into the conversion value the pixel reports. Most supplement brands feed first-order revenue to Google Ads and the bidder underweights subscribers as a result. We fix that in week one.
We build the GMC suspension recovery doc before the brand needs it. When a suspension hits, we have the response ready: 24-48 hour reinstatement instead of three weeks of revenue loss.
Frameworks we run on every supplements account
Feed Column Hygiene Audit
The most-broken levers in Shopping campaigns that nobody is auditing.
GMC Suspension Recovery Playbook
The order of fixes, the failure modes, and the reconsideration language Google reviewers actually accept.
PMax Structure Audit
The 27-point checklist for diagnosing why your Performance Max is or isn't compounding.
Terms every supplements operator should know
Supplements FAQ
Will you take on a brand that's been suspended in GMC?+
Yes. We've recovered suspensions on supplement brands more than once and have a documented recovery framework. First step is the policy audit and the feed rewrite. Second is the formal reinstatement request with the policy acknowledgement Google needs to see.
What's the realistic ceiling for supplement accounts on Google?+
Most of our supplement accounts cap somewhere between $250K and $500K per month before YouTube and Demand Gen become the next scale lever. The structural cliffs we document in the learning hub apply.
Do you handle FDA / FTC compliance review?+
We are not lawyers and don't replace your compliance review. We do know which claims trigger Google policy versus which trigger FDA, and we keep the ads on the right side of the Google line. For FDA sign-off you need counsel.
Free audit of your supplements account
15 minutes. We screenshare your Google Ads account, run the vertical-specific playbook, and walk away leaving you the audit doc whether you become a client or not.
Book the call