Google Ads agency for luxury brands.
Luxury buyers research for weeks and convert in one visit. The bidder needs the longer attribution window or it gives up at the wrong moment.
Why luxury and premium brands need a vertical-specific approach
Luxury and premium brands have AOVs above $500 and consideration cycles measured in weeks, not days. Default 30-day attribution windows truncate the buyer's journey and starve the bidder of the conversion signal it needs to find high-LTV buyers. The accounts that scale in luxury extend the window to 90 days and feed enriched values reflecting the true customer relationship, not the first transaction.
How Ad-Lab runs luxury accounts
We extend the attribution window from 30 days to 90 days. Reporting still surfaces 30-day so dashboards read cleanly, but the bidder learns from the full consideration cycle.
Asset groups split by price tier (under-$500 / $500-$1500 / $1500-$5000 / $5000+) since each tier has different audience signal patterns. Cross-tier buyers are minority; the asset groups should reflect that.
Branded search gets carved out of PMax with a tight POAS target. Luxury buyers research the brand specifically before purchase; letting PMax claim those clicks inflates dashboard ROAS by 40-60%.
CRM lookalikes feed audience signals on the high-tier asset groups. Most luxury accounts have a clean repeat-buyer list (the tier-three customer is gold) that's not getting fed back into Google.
Frameworks we run on every luxury account
Branded Search Bleed Audit
The report that tells you what percentage of your 'Google Ads revenue' is actually branded search.
Asset Group Split-Test Framework
When to split, when to consolidate, and when to ignore the Google rep.
ROAS vs MER Reconciliation Sheet
The spreadsheet that closes the gap your CFO keeps asking about between channel ROAS and total marketing efficiency.
Terms every luxury operator should know
Luxury FAQ
Can you handle multi-region luxury (US + EU + APAC)?+
Yes. Luxury markets behave differently by region: US is mid-AOV / Search-driven, EU is high-AOV / brand-search-dense, APAC is ultra-high-AOV / discovery-driven. Each region gets its own campaign structure and creative.
Do you handle brand-protection on Google?+
Yes. We monitor for unauthorised resellers bidding on the brand and file the takedown requests through Google's brand-protection program. Most luxury accounts have leakage we recover within the first 30 days.
What about Google Shopping for high-AOV catalogs?+
Shopping works for luxury if the feed is clean and the titles surface the buyer-search vocabulary (material, designer, country of origin). Run separately from PMax with its own asset structure.
Free audit of your luxury account
15 minutes. We screenshare your Google Ads account, run the vertical-specific playbook, and walk away leaving you the audit doc whether you become a client or not.
Book the call