How much is your service?

Our pricing model is based on the performance we achieve, ensuring our goals align with yours. We do not charge retainers.

What level of communication and reporting can I expect?

Weekly Loom walkthroughs with a written summary, plus a dedicated Slack channel with the team available seven days a week. No portal you have to log into to find your numbers.

How do you stay updated on industry trends and best practices?

Through our close relations with Google, we receive ongoing training from high-level representatives on new features often before public release. Our scale across high-spending accounts gives us real-time data on what's actually working.

What sets your agency apart from the competition?

Our specialists are among the top professionals globally. At Ad-Lab we enforce stringent conditions to ensure each team member handles a minimal number of accounts, allowing unparalleled focus on each client.

Do you offer free account audits?

Yes. We conduct in-depth audits and provide strategic recommendations. We identify areas where your previous or current agency is missing optimization opportunities.

How long are your contracts?

Month-to-month. We are confident that within the first month we can demonstrate the Ad-Lab difference, eliminating any need for long-term commitment.

How does the pricing work?

Performance-priced. Month-to-month. No retainer, no annual lock-in, no exit fee.

What's a typical Ad-Lab client size?

$30,000+ in monthly Google + YouTube ad spend, or $100,000+ in monthly revenue. Most are doing both. Below that range the audit doesn't surface enough leverage to justify our model. Above $1M/month is where the system around the ad starts compounding hardest. If you're not sure where you fit, apply for the free audit anyway and we'll tell you straight.

Why aren't you on Meta or TikTok?

Because the work that compounds Google + YouTube spend at scale (landing pages, creative, feed engineering, tracking, AI ops, weekly audits) is full-time work. Spreading thin across Meta and TikTok would mean less depth in the channels where we already have $150M+ of pattern recognition. We partner with Meta and TikTok specialists for clients who need both, but we won't pretend to be the best at every channel ourselves. That said, the Google + YouTube work we ship affects your Meta and TikTok performance every week (branded search volume, AOV across the shop, blended CPA), and we report that cross-channel context as part of the standard cadence.

All templatesBuild60-90 minutesUpdated 13 June 2026

The Google Ads Scaling Readiness Checklist

The 50-point gate every ecom account must pass before you double spend, so scale compounds profit instead of multiplying waste.

Who this is for

Founders ready to step on the gas
Media buyers inheriting a budget increase
Brands expanding to new countries or channels

Why this exists

Scaling a broken account just buys more waste, faster. This is the pre-flight checklist that separates accounts that 2x cleanly from accounts that blow up CPA the moment budget moves. Pass the gate first, then scale.

Scaling is a multiplier, not a fix

Everything that is slightly wrong at $30K/month becomes painfully wrong at $60K. Treat any failed item below as a hard blocker. Fix it, then scale. The order matters.

1. Tracking integrity (hard gate, all must pass)

0/7 done

2. Account structure

0/7 done

3. Margin and budget headroom

0/6 done

4. Creative and feed depth

0/6 done

5. Landing page and CRO readiness

0/6 done

Readiness scorecard

Green across all five is the green light. Any red in tracking is an automatic hold.

Section	Pass bar	If it fails
Tracking integrity	100% (all items)	Stop. Scaling blind multiplies waste.
Account structure	6 of 7	Fix structure first; budget will leak otherwise.
Margin & headroom	5 of 6	Model the economics before spending more.
Creative & feed	5 of 6	Thin assets cap how far you can scale.
Landing & CRO	5 of 6	More traffic to a leaky page wastes the budget.

How to use it

Gate, don't guess
Score every section. Tracking integrity is pass/fail for the whole exercise; the rest use the bars above.
Fix reds before touching budget
Resist the urge to scale around a known problem. The problem scales too.
Scale in steps
Once green, raise budget ~20% per week and watch new-customer CPA and true POAS, not dashboard ROAS.

External resources

Authoritative references we link to alongside the template. Read them before running the audit.

Google Ads, about Smart BiddingHow budget and target changes affect the learning phase.

Want this run for you?

Apply for a free audit. Patrick walks you through the most- relevant sections against your real account.

Book a free audit call Browse all templates