How much is your service?

Our pricing model is based on the performance we achieve, ensuring our goals align with yours. We do not charge retainers.

What level of communication and reporting can I expect?

Weekly Loom walkthroughs with a written summary, plus a dedicated Slack channel with the team available seven days a week. No portal you have to log into to find your numbers.

How do you stay updated on industry trends and best practices?

Through our close relations with Google, we receive ongoing training from high-level representatives on new features often before public release. Our scale across high-spending accounts gives us real-time data on what's actually working.

What sets your agency apart from the competition?

Our specialists are among the top professionals globally. At Ad-Lab we enforce stringent conditions to ensure each team member handles a minimal number of accounts, allowing unparalleled focus on each client.

Do you offer free account audits?

Yes. We conduct in-depth audits and provide strategic recommendations. We identify areas where your previous or current agency is missing optimization opportunities.

How long are your contracts?

Month-to-month. We are confident that within the first month we can demonstrate the Ad-Lab difference, eliminating any need for long-term commitment.

How does the pricing work?

Performance-priced. Month-to-month. No retainer, no annual lock-in, no exit fee.

What's a typical Ad-Lab client size?

$30,000+ in monthly Google + YouTube ad spend, or $100,000+ in monthly revenue. Most are doing both. Below that range the audit doesn't surface enough leverage to justify our model. Above $1M/month is where the system around the ad starts compounding hardest. If you're not sure where you fit, apply for the free audit anyway and we'll tell you straight.

Why aren't you on Meta or TikTok?

Because the work that compounds Google + YouTube spend at scale (landing pages, creative, feed engineering, tracking, AI ops, weekly audits) is full-time work. Spreading thin across Meta and TikTok would mean less depth in the channels where we already have $150M+ of pattern recognition. We partner with Meta and TikTok specialists for clients who need both, but we won't pretend to be the best at every channel ourselves. That said, the Google + YouTube work we ship affects your Meta and TikTok performance every week (branded search volume, AOV across the shop, blended CPA), and we report that cross-channel context as part of the standard cadence.

All case studies

Case studyEcommerceJan 1 – Feb 17, 2025

Real client numbers

17.97x ROAS on a freshly built ecom account

$9.9K spend, $178K revenue, no discounts, no hacks

Revenue: $178K
Conversions: 1,520
Ad spend: $9.9K
ROAS: 17.97x

Built for profit from day one

Four structural decisions that turned a fresh account into a 17x ROAS machine.

This account was built from scratch with profitable scale in mind. No legacy structure. No retrofitting. Every campaign decision was made against unit economics, not against a vanity ROAS target.

The result: $9,900 of ad spend produced $178,000 of revenue across 1,520 conversions, a 17.97x ROAS, sustained over 47 days without discounts or seasonal lift.

Four foundational moves

01
Intent-based keyword segmentation
High-intent buyers were separated from early-stage researchers from day one. Ad copy matched the funnel position, not a one-size-fits-all promise.
02
Conversion-focused landing pages
No generic PDPs. Each campaign was paired with a landing page designed to convert traffic from that specific campaign's intent profile.
03
Cleaned product feed + smart exclusions
Removed low-performing SKUs immediately. Optimised titles for buyer-search vocabulary. Used feed exclusions to keep Shopping campaigns lean.
04
Daily bid management
Not set-and-forget. Daily reviews kept margins tight while pushing volume aggressively where unit economics supported it.

47-day results

Performance summary

Metric	Value
Revenue	$178,000
Conversions	1,520
Ad spend	$9,900
ROAS	17.97x
Period	Jan 1 – Feb 17, 2025

Where these numbers come from

Patrick first wrote this account up on the newsletter on 1 July 2025, the week the numbers landed. The figures on this page come from that write-up.

Read the original write-up

Want this structure on your account?

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We screenshare your Google Ads, GA4 and Shopify, run the same audit playbook this account came out of, and leave you the document whether you become a client or not.

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