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+18% revenue in 7 days. Without increasing spend - case study cover
Ecommerce7 days, week-over-week

+18% revenue in 7 days. Without increasing spend

Structural tightening, not a creative refresh or budget push

Revenue lift

+18%

Conversions lift

+20%

Spend change

Flat

ROAS

Up meaningfully

Chapter 01

What changed (no guesswork)

Two focused changes drove the lift. Neither involved spending more.

Two changes, applied precisely

  1. 1

    Demand Gen with image-led, product-forward assets

    Introduced a Demand Gen campaign designed to improve mid-funnel engagement, feed higher-quality signals into the account, and support existing Search and Performance Max learning. Not about volume. About signal quality.

  2. 2

    Ad schedule + location-level optimisation

    Tightened execution inside existing campaigns. Adjusted ad schedules based on performance windows. Refined location-level targeting to reduce wasted spend. Removed underperforming pockets instead of forcing scale.

7-day delta

MetricChange
Revenue (conversion value)+18%
Conversions+20%
SpendEffectively flat
ROASUp meaningfully

Originally published on the daily newsletter

Patrick wrote this case study live the week the numbers landed. Read the original on Beehiiv for the full context.

Read the original write-up

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