How much is your service?

Our pricing model is based on the performance we achieve, ensuring our goals align with yours. We do not charge retainers.

What level of communication and reporting can I expect?

Weekly Loom walkthroughs with a written summary, plus a dedicated Slack channel with the team available seven days a week. No portal you have to log into to find your numbers.

How do you stay updated on industry trends and best practices?

Through our close relations with Google, we receive ongoing training from high-level representatives on new features often before public release. Our scale across high-spending accounts gives us real-time data on what's actually working.

What sets your agency apart from the competition?

Our specialists are among the top professionals globally. At Ad-Lab we enforce stringent conditions to ensure each team member handles a minimal number of accounts, allowing unparalleled focus on each client.

Do you offer free account audits?

Yes. We conduct in-depth audits and provide strategic recommendations. We identify areas where your previous or current agency is missing optimization opportunities.

How long are your contracts?

Month-to-month. We are confident that within the first month we can demonstrate the Ad-Lab difference, eliminating any need for long-term commitment.

How does the pricing work?

Performance-priced. Month-to-month. No retainer, no annual lock-in, no exit fee.

What's a typical Ad-Lab client size?

$30,000+ in monthly Google + YouTube ad spend, or $100,000+ in monthly revenue. Most are doing both. Below that range the audit doesn't surface enough leverage to justify our model. Above $1M/month is where the system around the ad starts compounding hardest. If you're not sure where you fit, apply for the free audit anyway and we'll tell you straight.

Why aren't you on Meta or TikTok?

Because the work that compounds Google + YouTube spend at scale (landing pages, creative, feed engineering, tracking, AI ops, weekly audits) is full-time work. Spreading thin across Meta and TikTok would mean less depth in the channels where we already have $150M+ of pattern recognition. We partner with Meta and TikTok specialists for clients who need both, but we won't pretend to be the best at every channel ourselves. That said, the Google + YouTube work we ship affects your Meta and TikTok performance every week (branded search volume, AOV across the shop, blended CPA), and we report that cross-channel context as part of the standard cadence.

All case studies

Case studyEcommerce7 days, week-over-week

Real client numbers

+18% revenue in 7 days. Without increasing spend

Structural tightening, not a creative refresh or budget push

Revenue lift: +18%
Conversions lift: +20%
Spend change: Flat
ROAS: Up meaningfully

What changed (no guesswork)

Two focused changes drove the lift. Neither involved spending more.

Two changes, applied precisely

01
Demand Gen with image-led, product-forward assets
Introduced a Demand Gen campaign designed to improve mid-funnel engagement, feed higher-quality signals into the account, and support existing Search and Performance Max learning. Not about volume. About signal quality.
02
Ad schedule + location-level optimisation
Tightened execution inside existing campaigns. Adjusted ad schedules based on performance windows. Refined location-level targeting to reduce wasted spend. Removed underperforming pockets instead of forcing scale.

7-day delta

Metric	Change
Revenue (conversion value)	+18%
Conversions	+20%
Spend	Effectively flat
ROAS	Up meaningfully

Where these numbers come from

Patrick first wrote this account up on the newsletter on 19 February 2026, the week the numbers landed. The figures on this page come from that write-up.

Read the original write-up

Want this structure on your account?

Free 30-minute audit. No deck. No pitch.

We screenshare your Google Ads, GA4 and Shopify, run the same audit playbook this account came out of, and leave you the document whether you become a client or not.

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What changed (no guesswork)

Two changes, applied precisely

7-day delta

Free 30-minute audit. No deck. No pitch.

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