How much is your service?

Our pricing model is based on the performance we achieve, ensuring our goals align with yours. We do not charge retainers.

What level of communication and reporting can I expect?

Weekly Loom walkthroughs with a written summary, plus a dedicated Slack channel with the team available seven days a week. No portal you have to log into to find your numbers.

How do you stay updated on industry trends and best practices?

Through our close relations with Google, we receive ongoing training from high-level representatives on new features often before public release. Our scale across high-spending accounts gives us real-time data on what's actually working.

What sets your agency apart from the competition?

Our specialists are among the top professionals globally. At Ad-Lab we enforce stringent conditions to ensure each team member handles a minimal number of accounts, allowing unparalleled focus on each client.

Do you offer free account audits?

Yes. We conduct in-depth audits and provide strategic recommendations. We identify areas where your previous or current agency is missing optimization opportunities.

How long are your contracts?

Month-to-month. We are confident that within the first month we can demonstrate the Ad-Lab difference, eliminating any need for long-term commitment.

How does the pricing work?

Performance-priced. Month-to-month. No retainer, no annual lock-in, no exit fee.

What's a typical Ad-Lab client size?

$30,000+ in monthly Google + YouTube ad spend, or $100,000+ in monthly revenue. Most are doing both. Below that range the audit doesn't surface enough leverage to justify our model. Above $1M/month is where the system around the ad starts compounding hardest. If you're not sure where you fit, apply for the free audit anyway and we'll tell you straight.

Why aren't you on Meta or TikTok?

Because the work that compounds Google + YouTube spend at scale (landing pages, creative, feed engineering, tracking, AI ops, weekly audits) is full-time work. Spreading thin across Meta and TikTok would mean less depth in the channels where we already have $150M+ of pattern recognition. We partner with Meta and TikTok specialists for clients who need both, but we won't pretend to be the best at every channel ourselves. That said, the Google + YouTube work we ship affects your Meta and TikTok performance every week (branded search volume, AOV across the shop, blended CPA), and we report that cross-channel context as part of the standard cadence.

All case studies

Case studyB2B services28 days (Jul 7 – Aug 4, 2025)

Real client numbers

$106K revenue from YouTube + Search in 28 days

B2B in a competitive niche, scaled $0 to $106K with paid only

Revenue: $106K
Ad spend: $24.8K
Conversions: 920
ROAS: 4.28x

The approach

Two channels, tight integration. Skippable in-stream YouTube ads paired with high-intent Search.

We ran a scalable, performance-driven Google Ads campaign for a B2B client in a competitive niche. The focus was only YouTube and Google Search. Two surfaces, one conversion path.

YouTube reached decision-makers early in their evaluation. Search captured high-intent buyers when they came back to research. The two channels reinforced each other instead of being treated as separate experiments.

Strategy breakdown

01
Google Search: precision-targeted keywords
Filtered tightly to high-intent B2B queries. No catch-all. The bidder learned only from the audience the brand wanted, not the audience that happened to click.
02
YouTube Ads: skippable in-stream
Skippable in-stream format ensures only engaged viewers count toward learning. Reached decision-makers early in their journey, before they searched.
03
Custom ad copy + video scripts around pain points
Both channels used scripts tailored to specific decision-maker pain points, not generic brand messaging.
04
Unified bidding strategy across both channels
Same conversion definitions, same value model. The bidder optimised against one truth, not two competing ones.
05
Conversion tracking + optimised landing pages
Every click counted. Server-side tracking + landing pages tuned for the specific intent of the campaign feeding traffic.

The results

28 days, $0 to $106K.

Performance summary

Metric	Value
Conversions	920
Total conversion value	$106,000
Conversion value / cost	4.28
Ad spend	$24,800
ROAS	4.28x

Scaling from $0 to $106K in 30 days isn't luck. It's what happens when the system is dialed in.

Where these numbers come from

Patrick first wrote this account up on the newsletter on 20 August 2025, the week the numbers landed. The figures on this page come from that write-up.

Read the original write-up

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The approach

Strategy breakdown

The results

Performance summary

Free 30-minute audit. No deck. No pitch.

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