$106K revenue from YouTube + Search in 28 days

We ran a scalable, performance-driven Google Ads campaign for a B2B client in a competitive niche. The focus was only YouTube and Google Search. Two surfaces, one conversion path.

YouTube reached decision-makers early in their evaluation. Search captured high-intent buyers when they came back to research. The two channels reinforced each other instead of being treated as separate experiments.

Strategy breakdown

1. 1

   Google Search: precision-targeted keywords

   Filtered tightly to high-intent B2B queries. No catch-all. The bidder learned only from the audience the brand wanted, not the audience that happened to click.

2. 2

   YouTube Ads: skippable in-stream

   Skippable in-stream format ensures only engaged viewers count toward learning. Reached decision-makers early in their journey, before they searched.

3. 3

   Custom ad copy + video scripts around pain points

   Both channels used scripts tailored to specific decision-maker pain points, not generic brand messaging.

4. 4

   Unified bidding strategy across both channels

   Same conversion definitions, same value model. The bidder optimised against one truth, not two competing ones.

5. 5

   Conversion tracking + optimised landing pages

   Every click counted. Server-side tracking + landing pages tuned for the specific intent of the campaign feeding traffic.

Performance summary

Scaling from $0 to $106K in 30 days isn't luck. It's what happens when the system is dialed in.