How much is your service?

Our pricing model is based on the performance we achieve, ensuring our goals align with yours. We do not charge retainers.

What level of communication and reporting can I expect?

Weekly Loom walkthroughs with a written summary, plus a dedicated Slack channel with the team available seven days a week. No portal you have to log into to find your numbers.

How do you stay updated on industry trends and best practices?

Through our close relations with Google, we receive ongoing training from high-level representatives on new features often before public release. Our scale across high-spending accounts gives us real-time data on what's actually working.

What sets your agency apart from the competition?

Our specialists are among the top professionals globally. At Ad-Lab we enforce stringent conditions to ensure each team member handles a minimal number of accounts, allowing unparalleled focus on each client.

Do you offer free account audits?

Yes. We conduct in-depth audits and provide strategic recommendations. We identify areas where your previous or current agency is missing optimization opportunities.

How long are your contracts?

Month-to-month. We are confident that within the first month we can demonstrate the Ad-Lab difference, eliminating any need for long-term commitment.

How does the pricing work?

Performance-priced. Month-to-month. No retainer, no annual lock-in, no exit fee.

What's a typical Ad-Lab client size?

$30,000+ in monthly Google + YouTube ad spend, or $100,000+ in monthly revenue. Most are doing both. Below that range the audit doesn't surface enough leverage to justify our model. Above $1M/month is where the system around the ad starts compounding hardest. If you're not sure where you fit, apply for the free audit anyway and we'll tell you straight.

Why aren't you on Meta or TikTok?

Because the work that compounds Google + YouTube spend at scale (landing pages, creative, feed engineering, tracking, AI ops, weekly audits) is full-time work. Spreading thin across Meta and TikTok would mean less depth in the channels where we already have $150M+ of pattern recognition. We partner with Meta and TikTok specialists for clients who need both, but we won't pretend to be the best at every channel ourselves. That said, the Google + YouTube work we ship affects your Meta and TikTok performance every week (branded search volume, AOV across the shop, blended CPA), and we report that cross-channel context as part of the standard cadence.

All case studies

Case studyEcommerceNovember (BFCM)

Real client numbers

+112% revenue in November with ROAS holding above target

Spend scaled +134%, ROAS softened only 4%, target maintained

Revenue: +112%
Spend: +134%
ROAS: -4% (above 2x target)

Engineered, not hoped for

Four coordinated decisions that compounded across the month.

What drove the lift

01
Expanded Demand Gen with creative segmentation
Scaled Demand Gen by separating formats instead of bundling them. Image-only campaigns and video-only campaigns. Each format optimised independently around sale messaging, urgency cues, and clear offer framing. Cleaner learning, stronger engagement.
02
Duplicated winning campaigns intentionally
Rather than introducing new variables, duplicated top-performing campaigns. Preserved winning structures, signals, and settings. Expanded reach without destabilising performance. Reinforced proven systems instead of resetting learning.
03
Launched a BFCM-specific PMax build
Sale-driven creative assets, urgency-based messaging, dedicated asset groups aligned to seasonal intent. Isolated promotional traffic from evergreen campaigns to prevent learning pollution.
04
Scaled budgets with data, not emotion
Budget increases were not applied evenly. Driven by product-level performance, audience behaviour patterns, and campaign-level efficiency trends. Spend pushed where data supported it, restrained where it didn't.

Where these numbers come from

Patrick first wrote this account up on the newsletter on 4 February 2026, the week the numbers landed. The figures on this page come from that write-up.

Read the original write-up

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We screenshare your Google Ads, GA4 and Shopify, run the same audit playbook this account came out of, and leave you the document whether you become a client or not.

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Engineered, not hoped for

What drove the lift

Free 30-minute audit. No deck. No pitch.

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