How much is your service?

Our pricing model is based on the performance we achieve, ensuring our goals align with yours. We do not charge retainers.

What level of communication and reporting can I expect?

Weekly Loom walkthroughs with a written summary, plus a dedicated Slack channel with the team available seven days a week. No portal you have to log into to find your numbers.

How do you stay updated on industry trends and best practices?

Through our close relations with Google, we receive ongoing training from high-level representatives on new features often before public release. Our scale across high-spending accounts gives us real-time data on what's actually working.

What sets your agency apart from the competition?

Our specialists are among the top professionals globally. At Ad-Lab we enforce stringent conditions to ensure each team member handles a minimal number of accounts, allowing unparalleled focus on each client.

Do you offer free account audits?

Yes. We conduct in-depth audits and provide strategic recommendations. We identify areas where your previous or current agency is missing optimization opportunities.

How long are your contracts?

Month-to-month. We are confident that within the first month we can demonstrate the Ad-Lab difference, eliminating any need for long-term commitment.

How does the pricing work?

Performance-priced. Month-to-month. No retainer, no annual lock-in, no exit fee.

What's a typical Ad-Lab client size?

$30,000+ in monthly Google + YouTube ad spend, or $100,000+ in monthly revenue. Most are doing both. Below that range the audit doesn't surface enough leverage to justify our model. Above $1M/month is where the system around the ad starts compounding hardest. If you're not sure where you fit, apply for the free audit anyway and we'll tell you straight.

Why aren't you on Meta or TikTok?

Because the work that compounds Google + YouTube spend at scale (landing pages, creative, feed engineering, tracking, AI ops, weekly audits) is full-time work. Spreading thin across Meta and TikTok would mean less depth in the channels where we already have $150M+ of pattern recognition. We partner with Meta and TikTok specialists for clients who need both, but we won't pretend to be the best at every channel ourselves. That said, the Google + YouTube work we ship affects your Meta and TikTok performance every week (branded search volume, AOV across the shop, blended CPA), and we report that cross-channel context as part of the standard cadence.

All case studies

Case studyEcommerce (EU)Single campaign month

Real client numbers

€104K in revenue with 70%+ from cold traffic

Google as an acquisition engine, not just a harvest channel

Revenue: €104K
Purchases: 1,490
Ad spend: €47.2K
ROAS: 2.20x

Rebuilding Google as an acquisition engine

Three structural changes that move Google from harvest to acquisition.

Most brands think Google is just for scooping up branded clicks. But built right, it becomes an acquisition channel that hunts for new demand. This account proved it: 70% of revenue came from cold traffic, sustained month after month, not as a single lucky spike.

We stopped playing defence and built a structure designed to hunt.

Three coordinated changes

01
Intent-tiered search campaigns
Separated campaigns by search intent rather than just keyword. High intent ("best [product] for X") and discovery intent ("is [product] good for...", "how does [product] work") into separate campaigns. Each tier got its own budget and target. The bidder learned the right pattern for each tier rather than averaging them.
02
Feed + creative optimisation
Synced product feeds to real-time search queries. Layered funnel-aware creatives: dynamic headlines that swap based on intent, descriptions built for education on discovery-stage queries and for urgency on high-intent ones.
03
Prospecting-first budget structure
Pushed 90% of media budget to cold traffic. The point: we built our own remarketing pool from cold-funnel conversions. Branded search still grew because we fueled the pipeline ourselves rather than relying on existing demand.

The numbers

Single-month results

Metric	Value
Revenue	€104,000
Purchases	1,490
Ad spend	€47,200
ROAS	2.20x
Cold traffic share of revenue	70%+

Where these numbers come from

Patrick first wrote this account up on the newsletter on 24 June 2025, the week the numbers landed. The figures on this page come from that write-up.

Read the original write-up

Want this structure on your account?

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