How much is your service?

Our pricing model is based on the performance we achieve, ensuring our goals align with yours. We do not charge retainers.

What level of communication and reporting can I expect?

Weekly Loom walkthroughs with a written summary, plus a dedicated Slack channel with the team available seven days a week. No portal you have to log into to find your numbers.

How do you stay updated on industry trends and best practices?

Through our close relations with Google, we receive ongoing training from high-level representatives on new features often before public release. Our scale across high-spending accounts gives us real-time data on what's actually working.

What sets your agency apart from the competition?

Our specialists are among the top professionals globally. At Ad-Lab we enforce stringent conditions to ensure each team member handles a minimal number of accounts, allowing unparalleled focus on each client.

Do you offer free account audits?

Yes. We conduct in-depth audits and provide strategic recommendations. We identify areas where your previous or current agency is missing optimization opportunities.

How long are your contracts?

Month-to-month. We are confident that within the first month we can demonstrate the Ad-Lab difference, eliminating any need for long-term commitment.

How does the pricing work?

Performance-priced. Month-to-month. No retainer, no annual lock-in, no exit fee.

What's a typical Ad-Lab client size?

$30,000+ in monthly Google + YouTube ad spend, or $100,000+ in monthly revenue. Most are doing both. Below that range the audit doesn't surface enough leverage to justify our model. Above $1M/month is where the system around the ad starts compounding hardest. If you're not sure where you fit, apply for the free audit anyway and we'll tell you straight.

Why aren't you on Meta or TikTok?

Because the work that compounds Google + YouTube spend at scale (landing pages, creative, feed engineering, tracking, AI ops, weekly audits) is full-time work. Spreading thin across Meta and TikTok would mean less depth in the channels where we already have $150M+ of pattern recognition. We partner with Meta and TikTok specialists for clients who need both, but we won't pretend to be the best at every channel ourselves. That said, the Google + YouTube work we ship affects your Meta and TikTok performance every week (branded search volume, AOV across the shop, blended CPA), and we report that cross-channel context as part of the standard cadence.

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All case studies

EcommerceFresh campaign launch

3.47x ROAS on a fresh campaign in a struggling account

Right system, fast results

ROAS

3.47x

Conversion value

$6,360

Ad spend

$1,830

Clicks

1,720

Chapter 01

What changed

Client had historically struggled to break through performance ceilings. We launched a fresh campaign with the right structure and the result was the highest ROAS the account had ever seen.

What we built

Smart structure: campaigns separated by intent, no mixed signals inside ad groups
Full-funnel alignment: Search and Shopping reinforcing each other, not competing
Intent-first targeting: bidding tied to where the buyer is in the funnel, not flat across the campaign
Relentless optimisation: daily reviews, no set-and-forget

Originally published on the daily newsletter

Patrick wrote this case study live the week the numbers landed. Read the original on Beehiiv for the full context.

Read the original write-up

Jul 12, 2025

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What changed

What we built

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