How much is your service?

Our pricing model is based on the performance we achieve, ensuring our goals align with yours. We do not charge retainers.

What level of communication and reporting can I expect?

Weekly Loom walkthroughs with a written summary, plus a dedicated Slack channel with the team available seven days a week. No portal you have to log into to find your numbers.

How do you stay updated on industry trends and best practices?

Through our close relations with Google, we receive ongoing training from high-level representatives on new features often before public release. Our scale across high-spending accounts gives us real-time data on what's actually working.

What sets your agency apart from the competition?

Our specialists are among the top professionals globally. At Ad-Lab we enforce stringent conditions to ensure each team member handles a minimal number of accounts, allowing unparalleled focus on each client.

Do you offer free account audits?

Yes. We conduct in-depth audits and provide strategic recommendations. We identify areas where your previous or current agency is missing optimization opportunities.

How long are your contracts?

Month-to-month. We are confident that within the first month we can demonstrate the Ad-Lab difference, eliminating any need for long-term commitment.

How does the pricing work?

Performance-priced. Month-to-month. No retainer, no annual lock-in, no exit fee.

What's a typical Ad-Lab client size?

$30,000+ in monthly Google + YouTube ad spend, or $100,000+ in monthly revenue. Most are doing both. Below that range the audit doesn't surface enough leverage to justify our model. Above $1M/month is where the system around the ad starts compounding hardest. If you're not sure where you fit, apply for the free audit anyway and we'll tell you straight.

Why aren't you on Meta or TikTok?

Because the work that compounds Google + YouTube spend at scale (landing pages, creative, feed engineering, tracking, AI ops, weekly audits) is full-time work. Spreading thin across Meta and TikTok would mean less depth in the channels where we already have $150M+ of pattern recognition. We partner with Meta and TikTok specialists for clients who need both, but we won't pretend to be the best at every channel ourselves. That said, the Google + YouTube work we ship affects your Meta and TikTok performance every week (branded search volume, AOV across the shop, blended CPA), and we report that cross-channel context as part of the standard cadence.

All case studies

Case studyEcommerceMar – Jun 2025

Real client numbers

$1.18M in sales on $469K ad spend across 90 days

Past $100K monthly spend, the game becomes operational control

Revenue: $1.18M
Purchases: 8,580
Ad spend: $469K
Blended ROAS: 2.52x

What changes past $100K monthly spend

Performance becomes a control problem, not a media-buying one.

Most brands think scale is about testing more creatives or pushing more budget. Past $100K monthly spend, the game changes. The biggest risk isn't the platform. It's operational chaos: too many SKUs, too many campaigns, too many people touching the account, signals everywhere.

Your job stops being "performance" and starts being "control". This case study is a snapshot of one account that crossed the threshold cleanly.

Five operational moves that held the system together

01
Restructured campaigns by product margin
Prioritised high-profit items in top placements rather than chasing volume on low-margin SKUs. POAS targets, not ROAS, drove allocation.
02
Optimised Merchant Center feeds weekly
Visibility and approval rate are leading indicators of Shopping efficiency. Weekly cadence catches drift before it hits performance.
03
Vertical scaling on proven winners
Doubled budget on asset groups with proven ROAS rather than spreading new spend across uncertain campaigns. Compounded what worked.
04
Horizontal scaling into adjacent categories
Expanded into product categories with similar buying intent. Reused the structure and learning from the original winners on related catalogue.
05
Search-term sculpting
Filtered low-intent queries out via systematic negative-keyword work. Reduced wasted spend without limiting eligible auctions on the queries that mattered.

90-day results

March – June 2025

Metric	Value
Tracked revenue	$1,180,000
Purchases	8,580
Ad spend	$469,000
Blended ROAS	2.52x
Velocity	Consistent across 90 days

Sustained, not a flash. Velocity > peak when you're past six figures monthly.

Where these numbers come from

Patrick first wrote this account up on the newsletter on 21 June 2025, the week the numbers landed. The figures on this page come from that write-up.

Read the original write-up

Want this structure on your account?

Free 30-minute audit. No deck. No pitch.

We screenshare your Google Ads, GA4 and Shopify, run the same audit playbook this account came out of, and leave you the document whether you become a client or not.

Book the call