How much is your service?

Our pricing model is based on the performance we achieve, ensuring our goals align with yours. We do not charge retainers.

What level of communication and reporting can I expect?

Weekly Loom walkthroughs with a written summary, plus a dedicated Slack channel with the team available seven days a week. No portal you have to log into to find your numbers.

How do you stay updated on industry trends and best practices?

Through our close relations with Google, we receive ongoing training from high-level representatives on new features often before public release. Our scale across high-spending accounts gives us real-time data on what's actually working.

What sets your agency apart from the competition?

Our specialists are among the top professionals globally. At Ad-Lab we enforce stringent conditions to ensure each team member handles a minimal number of accounts, allowing unparalleled focus on each client.

Do you offer free account audits?

Yes. We conduct in-depth audits and provide strategic recommendations. We identify areas where your previous or current agency is missing optimization opportunities.

How long are your contracts?

Month-to-month. We are confident that within the first month we can demonstrate the Ad-Lab difference, eliminating any need for long-term commitment.

How does the pricing work?

Performance-priced. Month-to-month. No retainer, no annual lock-in, no exit fee.

What's a typical Ad-Lab client size?

$30,000+ in monthly Google + YouTube ad spend, or $100,000+ in monthly revenue. Most are doing both. Below that range the audit doesn't surface enough leverage to justify our model. Above $1M/month is where the system around the ad starts compounding hardest. If you're not sure where you fit, apply for the free audit anyway and we'll tell you straight.

Why aren't you on Meta or TikTok?

Because the work that compounds Google + YouTube spend at scale (landing pages, creative, feed engineering, tracking, AI ops, weekly audits) is full-time work. Spreading thin across Meta and TikTok would mean less depth in the channels where we already have $150M+ of pattern recognition. We partner with Meta and TikTok specialists for clients who need both, but we won't pretend to be the best at every channel ourselves. That said, the Google + YouTube work we ship affects your Meta and TikTok performance every week (branded search volume, AOV across the shop, blended CPA), and we report that cross-channel context as part of the standard cadence.

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All case studies

Niche ecom6 weeks

Niche ecom: $34.7K in 42 days at 3.05x ROAS

AOV $114, smarter execution beat bigger spend

Revenue

$34.7K

Conversions

1,230

Ad spend

$8.7K

ROAS

3.05x

Chapter 01

System-driven execution, not luck

These aren't inflated numbers from a lucky promo or a single product push. They're the result of intentional, system-driven performance execution applied consistently for six weeks.

What actually drove the performance

Strategic campaign structure: separated campaigns by funnel stage and intent for both volume and control
Product feed optimisation: cleaned the feed, trimmed dead weight, enhanced visibility for top-performing SKUs
Conversion-first landing pages: each ad sent traffic to pages built to convert, not just inform
Full-funnel alignment: from Shopping to Search to Remarketing, every touchpoint reinforced the path to purchase

6-week performance

Metric	Value
Revenue	$34,700
Conversions	1,230
Ad spend	$8,700
CPA	$25.04
AOV	$114
ROAS	3.05x

Originally published on the daily newsletter

Patrick wrote this case study live the week the numbers landed. Read the original on Beehiiv for the full context.

Read the original write-up

Jul 5, 2025

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System-driven execution, not luck

What actually drove the performance

6-week performance

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