How much is your service?

Our pricing model is based on the performance we achieve, ensuring our goals align with yours. We do not charge retainers.

What level of communication and reporting can I expect?

Weekly Loom walkthroughs with a written summary, plus a dedicated Slack channel with the team available seven days a week. No portal you have to log into to find your numbers.

How do you stay updated on industry trends and best practices?

Through our close relations with Google, we receive ongoing training from high-level representatives on new features often before public release. Our scale across high-spending accounts gives us real-time data on what's actually working.

What sets your agency apart from the competition?

Our specialists are among the top professionals globally. At Ad-Lab we enforce stringent conditions to ensure each team member handles a minimal number of accounts, allowing unparalleled focus on each client.

Do you offer free account audits?

Yes. We conduct in-depth audits and provide strategic recommendations. We identify areas where your previous or current agency is missing optimization opportunities.

How long are your contracts?

Month-to-month. We are confident that within the first month we can demonstrate the Ad-Lab difference, eliminating any need for long-term commitment.

How does the pricing work?

Performance-priced. Month-to-month. No retainer, no annual lock-in, no exit fee.

What's a typical Ad-Lab client size?

$30,000+ in monthly Google + YouTube ad spend, or $100,000+ in monthly revenue. Most are doing both. Below that range the audit doesn't surface enough leverage to justify our model. Above $1M/month is where the system around the ad starts compounding hardest. If you're not sure where you fit, apply for the free audit anyway and we'll tell you straight.

Why aren't you on Meta or TikTok?

Because the work that compounds Google + YouTube spend at scale (landing pages, creative, feed engineering, tracking, AI ops, weekly audits) is full-time work. Spreading thin across Meta and TikTok would mean less depth in the channels where we already have $150M+ of pattern recognition. We partner with Meta and TikTok specialists for clients who need both, but we won't pretend to be the best at every channel ourselves. That said, the Google + YouTube work we ship affects your Meta and TikTok performance every week (branded search volume, AOV across the shop, blended CPA), and we report that cross-channel context as part of the standard cadence.

All case studies

Case studyEcommerceNovember → December

Real client numbers

Shopping coverage 49% → 57% in one month

Feed duplication expanded impression share without forcing spend

November IS: 49.04%
December IS: 57.06%
Net gain: +8 pp

Feed duplication, done properly

Shopping performance doesn't usually jump because of bidding. It jumps when coverage improves. Over the last month, overall Shopping impression share increased from 49% to 57%. Not by pushing budgets. By fixing how products were surfaced.

We didn't increase bids or loosen targets. We implemented a feed duplication strategy with strict role separation between Shopping and Performance Max.

How feed duplication actually works

01
Duplicated the product feed intentionally
Not as a hack. As a structural decision to give Shopping and PMax distinct feeds with distinct rules.
02
Segmented product sets by role and query behaviour
Each feed serves a specific campaign type with a specific query intent. No catch-all.
03
Allowed Shopping and PMax to surface products more frequently
More eligible auctions across the catalogue without sacrificing efficiency. Coverage compounds because the underlying eligibility is broader.

Auction Insights, month over month

Period	Impression share
November (Nov 1 – 30)	49.04%
December (Dec 1 – 24)	57.06%
Net gain	+8 percentage points

Same competitors. Same budgets. Different feed architecture.

Where these numbers come from

Patrick first wrote this account up on the newsletter on 28 January 2026, the week the numbers landed. The figures on this page come from that write-up.

Read the original write-up

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Feed duplication, done properly

How feed duplication actually works

Auction Insights, month over month

Free 30-minute audit. No deck. No pitch.

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