How much is your service?

Our pricing model is based on the performance we achieve, ensuring our goals align with yours. We do not charge retainers.

What level of communication and reporting can I expect?

Weekly Loom walkthroughs with a written summary, plus a dedicated Slack channel with the team available seven days a week. No portal you have to log into to find your numbers.

How do you stay updated on industry trends and best practices?

Through our close relations with Google, we receive ongoing training from high-level representatives on new features often before public release. Our scale across high-spending accounts gives us real-time data on what's actually working.

What sets your agency apart from the competition?

Our specialists are among the top professionals globally. At Ad-Lab we enforce stringent conditions to ensure each team member handles a minimal number of accounts, allowing unparalleled focus on each client.

Do you offer free account audits?

Yes. We conduct in-depth audits and provide strategic recommendations. We identify areas where your previous or current agency is missing optimization opportunities.

How long are your contracts?

Month-to-month. We are confident that within the first month we can demonstrate the Ad-Lab difference, eliminating any need for long-term commitment.

How does the pricing work?

Performance-priced. Month-to-month. No retainer, no annual lock-in, no exit fee.

What's a typical Ad-Lab client size?

$30,000+ in monthly Google + YouTube ad spend, or $100,000+ in monthly revenue. Most are doing both. Below that range the audit doesn't surface enough leverage to justify our model. Above $1M/month is where the system around the ad starts compounding hardest. If you're not sure where you fit, apply for the free audit anyway and we'll tell you straight.

Why aren't you on Meta or TikTok?

Because the work that compounds Google + YouTube spend at scale (landing pages, creative, feed engineering, tracking, AI ops, weekly audits) is full-time work. Spreading thin across Meta and TikTok would mean less depth in the channels where we already have $150M+ of pattern recognition. We partner with Meta and TikTok specialists for clients who need both, but we won't pretend to be the best at every channel ourselves. That said, the Google + YouTube work we ship affects your Meta and TikTok performance every week (branded search volume, AOV across the shop, blended CPA), and we report that cross-channel context as part of the standard cadence.

All case studies

Case studyEcommerce7 days post-change

Real client numbers

YouTube conversions +100% with no spend increase

Excluded app inventory + tightened signal quality

Conversions lift: +100%
Spend change: Controlled
Conversion quality: Materially improved

Three coordinated fixes

What we did

01
Excluded all app inventory from the campaign
Biggest impact came from a single decision. App inventory inflated volume but conversion signals were noisy. Learning skewed toward low-quality actions. Once apps were removed, conversion quality snapped back immediately.
02
Built a conversion-focused video system
Not just "more creatives." A conversion-led structure: strong high-impact hook in the opening seconds, clear product framing early, multiple video variations from the same core script. Goal wasn't views. It was qualified action.
03
Layered a purchaser-based first-party audience
Built a lookalike audience from all past purchasers. Layered it into the campaign as a signal input. Anchored YouTube's learning to real buyers and accelerated post-change stabilisation.

Where these numbers come from

Patrick first wrote this account up on the newsletter on 24 January 2026, the week the numbers landed. The figures on this page come from that write-up.

Read the original write-up

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Three coordinated fixes

What we did

Free 30-minute audit. No deck. No pitch.

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