Find the money your Google Ads are wasting. Then scale what works.
A free, in-depth audit from the team behind $800M+ in client revenue. See what's costing you sales, what to fix first, and how to scale profitably. The audit is yours to keep.
This is what a free audit from us looks like.
Not a 5-slide sales deck. A full audit built from your own account data, in plain English. These pages are from one we delivered in August for a brand spending EUR 291K a month. Everything that could identify the client is redacted.
The first three fixes in this audit: EUR 333,000 a year of wasted spend stopped, and EUR 255,000 moved to what works. Why do we give this away? Because showing the work wins more clients than any pitch. 30–40% of brands we audit hire us within 90 days.
Real account, real capturesCasa & Beyond: A$338K to A$672K a month, across 5 markets.
An Australian homewares brand came to us with broad campaigns and a ROAS that swung month to month. Five months later their home market had doubled and their US account had grown 6.9x, without letting CAC run away.
Read the full case study ↗
Every one of these started with an audit.
Ecommerce · YouTube + Search$520K → $1.06Ma month, by adding YouTube on top of a clean Search, Shopping and PMax stack.$520K/mo$1.06M/moRead the case study ↗
Ecommerce · Feb → Mar 2025$172K → $421Kmonthly revenue. Spend up 2.8x without killing ROAS.$172K$421KRead the case study ↗Ecommerce · Mar–Jun 2025$1.18M in saleson $469K of ad spend in 90 days. 8,580 orders.Spend $469KSales $1.18MRead the case study ↗Ecommerce · Europe€104K in a monthwith 70%+ of it from brand-new customers.Spend €47.2KRevenue €104KRead the case study ↗
Feed & Merchant Center+41% Shopping revenuefrom feed engineering alone. Bids untouched.BeforeAfter, +41%Read the case study ↗Found in an audit · 7 days2x conversion rateGoogle showed 4-day shipping. The brand shipped in 2. One schema fix.BeforeAfter, 2xRead the case study ↗Here's the deal: one team for everything Google needs to scale.
Most agencies sell you ad management, then bill extra for landing pages, creative, feed work and tracking. Or skip them entirely. We include all of it.
Google AdsSearch, Performance Max, Shopping, Demand Gen and Discovery. The full Google paid stack, built to scale profitably.
YouTube AdsSkippable, non-skippable, in-feed, Shorts and Demand Gen. The channel that wins customers who were never searching for you.
Ad-Lab vs. a typical agency vs. a freelancer.
Typical agencyFreelancerWhat founders say after switching to us.
Reviews on Trustpilot"Ad-Lab conducted a thorough audit of my account and saw many opportunities for improvement, so I happily handed over the keys. Before long, our business started to beat all sales records."
Jez HedgerCo-Founder, Bedzy"I'd used other companies for Google Ads and didn't get the results I expected. I was about to give up, gave one more company a go, found Ad-Lab and got instant results."
Aiden HodgesDirector, Driven Off Road"We'd never used an agency for Google Ads, but with the iOS changes we couldn't ignore it any longer. Ad-Lab was up-front, professional, and definitely knows the stuff."
Laz SmithCo-Founder, Apero The LabelFrom this page to a 90-day plan, in four steps.
Questions founders ask before booking.
Yes, it’s free. Showing the work wins us more clients than any pitch deck: about 30–40% of brands we audit hire us within 90 days. The rest take the audit and run the plan themselves, and that’s fine too.
A senior operator from our team, capped at 6 accounts. The same person who would run your account day to day if you hire us. Not a sales rep.
Read-only access: a manager invite for Google Ads, the Viewer role in GA4, and a CSV of your last 90 days of orders. About 5 minutes. Read-only means we can look, but can’t change anything.
No pitch deck. We walk you through what we found and the plan to fix it. If you want to talk about working together, we will. If not, you keep the audit.
Yes. Many brands use it as a second opinion, and your agency is welcome on the call.
You still get the audit. We’ll tell you honestly whether you need an agency at your size, or can run the plan yourself.
Performance-priced and tied to your spend, so the percentage falls as you grow. Month-to-month. Landing pages, creative, feed, tracking and AI ops are included.
Onboarding takes 3 business days. We rebuild tracking in week one, so every decision after that is made on clean numbers.
Find out what your Google Ads could be making you.
Four quick questions, then pick a time. Free, no obligation, and the audit is yours to keep.