Audits90-120 minutes
The Ecommerce Profit Leak Audit
The 60-point CFO-grade sweep that finds exactly where an ecom brand bleeds margin, from ad waste to returns to broken tracking.
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Free templates22 frameworks · 5 categories · No email gate
The audits we run inside $150M of live spend.
22free templates pulled directly from the audit and ops process inside Ad-Lab's live client engagements. Click any card to open the deep version: who it’s for, why it exists, the scoring matrices, copy-paste decision trees, and the external references we link to alongside.
22
Templates
5
Categories
$150M
Spend behind them
0
Email gates
Audits
Audits60-90 minutes
PMax Structure Audit
The 27-point checklist for diagnosing why your Performance Max is or isn't compounding.
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Audits30 minutes
The Google Ads Branded Search Bleed Audit
The report that tells you what percentage of your 'Google Ads revenue' is actually branded search.
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Audits45-60 minutes
Feed Column Hygiene Audit
The most-broken levers in Shopping campaigns that nobody is auditing.
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Audits2-4 hours per cycle
GMC Suspension Recovery Playbook
The order of fixes, the failure modes, and the reconsideration language Google reviewers actually accept.
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Audits60 minutes
The Ecommerce ROAS vs MER Reconciliation Sheet
The spreadsheet that closes the gap your CFO keeps asking about between channel ROAS and total marketing efficiency.
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Audits3-4 hours for the first full pass, under an hour for the 90-day recheck
The 27-Point Google Ads Structure Audit
Twenty-seven checks across six sections, from destination control and brand exclusions to asset groups and custom labels, each one naming the exact screen and the exact bad answer.
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Audits60-90 minutes for the first full pass, 10 minutes a week after
The Feed Readiness Checklist
Every field AI Max reads on a Shopping feed, mapped to what breaks when it sits empty, from shipping weight to conversational attributes to multi-country currency.
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Audits30 minutes for the reporting split, 2-4 weeks if you add the holdout
The 30-Minute Google Ads Branded Bleed Audit
The thirty-minute reporting split plus the geo holdout method that separates demand a brand already owned from demand it paid to acquire, no data team required.
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Audits45 minutes for the first pass, 10 minutes a week after
The Google Ads Placement Exclusion Audit
Every placement your budget reaches that no buyer of yours will ever see, and the four settings that stop it: content suitability, mobile app categories, the account-level exclusion list, and the weekly recheck.
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Build
Build60-90 minutes
The Google Ads Scaling Readiness Checklist
The 50-point gate every ecom account must pass before you double spend, so scale compounds profit instead of multiplying waste.
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Build45-75 minutes
The Shopify Conversion Rate Checklist
The on-site checklist that makes paid traffic pay back: product page, checkout, speed, trust, and AOV, point by point.
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Build45 minutes per campaign
The PMax Asset Group Split-Test Framework
When to split, when to consolidate, and when to ignore the Google rep.
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Build30 minutes
The Google Ads Search Themes Drift Report
What changed in your search themes month over month and what to roll back.
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BuildTest runs 4-6 weeks
Demand Gen vs YouTube Bake-off
The test design, the metrics, and the decision rule for picking between Demand Gen and YouTube Ads.
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BuildSpans 90 days of execution
The 90-Day Google Ads Account Rebuild Plan
The exact schedule we use on every new client engagement.
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Tracking
TrackingImplementation: 1-2 weeks. Audit: 90 minutes pre and post.
The Shopify Server-Side Tracking Migration Audit
The conversion-loss audit you run before and after the GTM Server-side cutover.
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Tracking45 minutes to measure, a week to close the gap
The Google Ads Signal Loss Checklist
Why your Shopify orders and your Google Ads conversions never match, how big the gap is allowed to be, and the seven checks that close most of it.
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Creative
Creative60 minutes per planning session, 90 minutes per review
The Google & YouTube Ads Creative Testing Matrix
The 16-cell grid we use for systematic YouTube and Demand Gen creative iteration.
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Creative30 minutes per script. Batch of six scripts in a half-day.
YouTube Scripting Template
Hook bank, proof-stack frameworks, and format-specific scripting for vertical, Shorts, in-feed, and 16:9.
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CreativeOne planning session, then a repeatable weekly cut
The YouTube Ads Creative Volume System
Six scripts, three hooks each, and the cut structure that turns eighteen starts into enough variants to actually learn something, plus the naming that lets you read the result.
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Why we publish these for free
The audit isn't the moat. The interpretation is.
Every brand we work with has run an audit before that didn't fix anything. What fixes accounts is sitting with someone who's seen the same broken pattern across 350+ ecommerce brands and knows the exact order to roll back the changes.
The templates surface the leaks. The operator closes them. Apply for the free audit and Patrick walks you through the most-relevant one against your real account on the call. Same template. Real interpretation.